[Webinar] Real evidence from real experiences: Patient Centric Evidence
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Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
What you will take away:
- A practical framework for embedding patient-centric evidence in your integrated evidence plan
- Examples of when to use patient-centred research
- Case studies showing how patient-centric evidence has informed regulatory submissions, payer discussions and patient support strategies
Who it is for:
- RWE, HEOR and Market Access teams
- Medical Affairs and Clinical Development
- Brand and Lifecycle teams interested in enhancing their evidence strategy
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